Why is social media marketing failing?
The assertion in the title of this post–that social media marketing is failing–will prompt one (or maybe more) of the following responses in people:
- Social media marketing is not failing!
- Who says it’s failing?
- Why is it failing?
- Who cares?
If #1 is your primary response, you have rose-colored blinders on. If it’s #4, I don’t know why you even bothered to click on the link to get here, but thanks!
I’m hardly the only one asserting that social media marketing is failing. I could produce a list of sources backing up (or rather, asserting) the claim, but Ad Contrarian has already done that for us. Atomic Tango links to a YouTube video of a Melbourne Business School professor making his case for why social media marketing is a colossal waste of time (which, I must say, I don’t agree with, although I don’t dispute the conclusion).
continue reading »
