Why mobile is essential to your credit union growth strategy

by Meredith Olmstead, FI GROW

Are you wondering if your “non-responsive,” “somewhat dated,” but “still functions ok,” website is really hurting your Bank or Credit Union growth strategy?

Well the answer is a resounding… Y-E-S!!!

Here are just a few recent stats that might help you see why the user’s mobile experience is essential in order to grow your Financial Institution:

  • 80% of Internet Users Own a Smartphone*
  • 83% of Mobile Users Say That a Seamless Experience Across Devices is VERY Important*
  • 57% of Users Say They Won’t Recommend a Business With a Poorly Designed Mobile Site!**
  • Apps Account for 89% of Mobile Media Time*

We are talking about over 236 MILLION smartphone users in the U.S. alone, and that number is only growing (see chart below).

 

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