The CUInsight Network podcast: Community engagement – Zogo (#61)

Featuring Shyam Pradheep, General Manager at Zogo

Thank you for tuning in to episode 61 of The CUInsight Network, with your host, Lauren Culp, Publisher & CEO of In The CUInsight Network, we take a deeper dive with the thought leaders who support the credit union community. We discuss issues and challenges facing credit unions and identify best practices to learn and grow together.

My guest on today’s show is Shyam Pradheep, General Manager at Zogo and a return guest to the podcast. Zogo is a financial literacy company that provides bite-sized, gamified education in a fun and accessible way. Zogo’s gamified mobile integration is sure to help credit unions effectively attract Gen Z, millennials, and users of all ages in financial education. The team aims to engage members to make the most out of all the services credit unions offer.

During our conversation, Shyam and I chat about building engagement that can be reached by all ages. Shyam shares Zogo’s three pillars of engagement and lessons on gamifying financial literacy. Listen as Shyam reflects on the past, present, and future of Zogo and community engagement within the credit union industry.

As we wrap up the episode, Shyam talks about being a huge foodie, admiring his fellow team members, and experiencing The City That Never Sleeps. Enjoy my conversation with Shyam Pradheep!

Connect with Shyam:
Shyam Pradheep, General Manager at Zogo
Shyam: LinkedIn
Zogo: LinkedIn | Twitter | Instagram | Facebook | TikTok 

Show notes from this episode:
What an amazing interview with Shyam! Check out all the exceptional work his team is doing over at Zogo here.
Want to hear more from Shyam? Click here.
Shout-out: Gen Z
Shout-out: Millennials
Place mentioned: Capitol Hill
Shout-out: Duke University
Place mentioned: Chapel Hill, NC
Place mentioned: Austin, TX
Shout-out: Zogo’s Team
Shout-out: Terry Black’s BBQ
Place mentioned: New York, NY
Book mentioned: Shoe Dog: A Memoir by the Creator of Nike by Phil Knight
Previous guests mentioned: Shyam Pradheep

In this episode:
[00:41] – Shyam Pradheep talks about how Zogo engages end users of all ages.
[02:15] – Shyam talks about how to engage different demographics within your audience.
[04:37] – What are Zogo’s three pillars of engagement?
[06:40] – Shyam reflects on how Zogo first started and building partnerships within the credit union community.
[09:04] – How has Zogo’s approach to gamifying financial literacy evolved?
[11:40] – What’s up next for Zogo?
[13:24] – Shyam talks about being a huge foodie.
[16:00] – Zogo is always ready to chat and explore solutions.

Lauren Culp

Lauren Culp

Lauren Culp is the President & CEO at She leads the growing team at CUInsight, works with organizations serving credit unions to maximize their brand and exposure, connects with ... Web: Details