Why print and mail must be part of your business continuity and pandemic plans
Trust and reliability are key components of successful member communications.
It’s hard to believe that at the end of 2019, “Pandemic Plan” was just a chapter heading in many credit unions’ disaster recovery and business continuity plans. Then in January, Chinese state media reported the first known death caused by the coronavirus, and six weeks later, every organization worldwide needed to have a pandemic plan in place.
Before COVID-19, disaster recovery planning for credit unions typically focused on such weather events as hurricanes, tornadoes, wildfires, floods and earthquakes, and other natural disasters. The uniqueness of the coronavirus pandemic has impacted businesses across the nation in ways that were never imagined—even in the most comprehensive DR plans.
One element of business continuity that may be overlooked, especially when everyone seems to be spending so much time online while social distancing, is the key role print and mail play in credit unions’ critical communications—including statements, loan notices, and other business-critical and regulatory-related documents. If your plan does not include print and mail, this missing link could impact cash flow, member loyalty and compliance.
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