Winning the battle for deposits

The Battle for Deposits is underway, and savvy credit unions are poised to grow and better meet the needs of their members.

Key Takeaways:

  • [01:28] An overview of the current macro environment.
  • [02:55] Traditional tactics used by credit unions in the battle for deposits and why these are no longer enough.
  • [07:39] Rife competition in the credit union space and how to stand out from the crowd.
  • [10:23] The benefits credit unions can experience by reducing the cognitive load of their members
  • [18:17] Advantages and disadvantages of PFM tools in the battle for deposits.
  • [20:14] What credit unions should demand of their vendors.


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