Winning the battle for deposits

by The CU Lab

The Battle for Deposits is underway, and savvy credit unions are poised to grow and better meet the needs of their members.

Key Takeaways:

  • [01:28] An overview of the current macro environment.
  • [02:55] Traditional tactics used by credit unions in the battle for deposits and why these are no longer enough.
  • [07:39] Rife competition in the credit union space and how to stand out from the crowd.
  • [10:23] The benefits credit unions can experience by reducing the cognitive load of their members
  • [18:17] Advantages and disadvantages of PFM tools in the battle for deposits.
  • [20:14] What credit unions should demand of their vendors.

 

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