Women: Be the financial decision maker you were born to be

Women are taking on more and more – personally and financially. And with that, comes much responsibility.

A lot of work goes into running a household. It’s the culmination of many different skills: good organization, thoughtful time management, and careful financial management.

The numbers prove it

However, women spend more time than men purchasing consumer goods and services for their families. In fact, women use their buying power and influence to drive 70 to 80 percent of consumer purchasing.

That being the case, a woman should be just as involved as a man in the rest of the household’s finances, which includes saving and investing money. According to a recent study, 95% of women will be the family’s primary financial decision maker at some point in their lives.


continue reading »