The word audit can strike fear in most of us. Thoughts immediately turn to the IRS digging through your personal finances, looking for some perceived wrongdoing that can end with you in jail.
Even the technical definition is far from friendly:
The A Word: Can an audit actually be a good thing?
But an audit can also be a good thing, an insightful look at your operations. While you can perform an internal audit, bringing in an outside perspective can help give you an unbiased look at your brand.
