Write email newsletters people want to read

Email newsletters are a dime a dozen these days. It feels like every author, speaker, company and yes, financial institution, has one. Such a crowded market means it’s more important than ever to stand out.

But how can your credit union or community bank’s newsletter rise above the rest?

Let’s go over three key ways to make an irresistible email newsletter.

1. Craft Clickable Subject Lines

The first (and hardest) hurdle to overcome is getting people to open your newsletter. It’s a heavy lift, and your subject line pulls most of the weight. In fact, 47% of consumers open emails based on the subject alone.

That means it must instantly grab attention, intrigue the reader or identify with them. But word of warning: it should also be true. You don’t want your newsletter labeled as clickbait.

 

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