You want brandy? Really?

There’s nothing like a concierge. A good one listens and makes recommendations to you based on your wants and needs.

The best businesses act that way. I recall walking into a wine store about 25 years ago on the hunt for brandy. Perhaps it was my flip-flops, but an employee asked me why I was looking for brandy. Well, I was making sangria, and my recipe said I needed it.

She said that a ton of recipes don’t, and that she recommended a magnum of cheap Italian table wine. She also printed out a recipe that she used to make sangria using that wine.

It was far less expensive to buy the table wine. Technically, the store lost out on revenue. But me? I was elated with the service.  And they picked up a customer for life.  And the sangria was wonderful.


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