You’ll forget all about convenience with products you don’t want

When it comes to attracting new members, it is crucial to understand that the process’s speed and ease often hold a higher appeal than the actual products and services being offered. Potential members are looking for financial institutions that can provide them with smooth, hassle-free experiences. They want to be onboarded quickly and without any unnecessary complications, outweighing the value they see in your products and services.

In this episode of Grow Your Credit Union, hosts Joshua Barclay and Becky Reed welcome on Elizabeth Osborne the Chief Operations Officer of Great Lakes Credit Union to talk about how her credit union is adapting to these expectations and more.

This episodes topics:

• Strategies for retaining and acquiring new members
• Approaches to reduce Call Center turnover rates

 

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