Your brand goes beyond your walls and hours

If you work for a credit union or a bank, then you’re a walking billboard for that financial institution—both on and off the clock.

So let me ask you, what does your billboard say?

I ask because a few days ago, a truck pulled in front of me in the middle of traffic, for no apparent reason, and forced me to hit the brakes. Shortly down the road, it became apparent we were both headed to the same store.

I parked in the front as a customer. The individual with poor driving skills parked in the rear…as an employee. You could tell by his face that he was worried I would confront him. Of course I didn’t, but this individual made every effort to avoid eye contact and his body language screamed embarrassment.

The impression this “billboard” gave was anything but positive.


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