Go Where Your Customers Are
No one can refute that the pandemic has changed the trajectory of our lives. We’ve all spent more time at home and have changed the way we shop, dine, and spend time socially. In response, retailers, restaurants, and even financial institutions (FI’s) have pivoted their operations and marketing strategies to make it safer and easier for customers to do business with them.
The pandemic has forced many consumers to change how they bank.1 Consumer banks have closed a significant number of branches, temporarily or even permanently, because of the pandemic. Without a physical location to visit, many consumers have shifted to online banking1 and seventy-five percent of people using digital banking channels for the first time indicate that they will continue to use them when things return to “normal.”2continue reading »