Your simple guide to generate digital referrals at your credit union

by. James Robert Lay

Let’s talk about net promoter score for a moment.

As a friendly reminder, NPS only provides insight into the intent to act by asking, “How likely is it that you would recommend the credit union to a friend or colleague?”

Recently, I received an email from Simple asking me this same question. That struck me as odd as I have used them as a prime example on how to use referrals as part of a digital consumer journey to generate leads.

And now they want to measure my intent to refer?

Yes, I was confused but wanted to see where this journey would take me. I just hoped I would not end up in a NPS netherworld.

Maybe you are using NPS to measure how likely a person would be to refer your bank or credit union.

But is that helping you increase leads?

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