4 ways to personalize online videos for credit unions

by: James Robert Lay

A key to telling digital stories that sell is to make the story as personal as possible.

The personalization of stories is what taps into the right side of a consumer’s brain.

Neuroscience has confirmed that consumers “buy with their hearts” using the emotionally driven right side of the brain and then justify that purchase with the logical, analytical left side of the brain.

Credit unions who promote “great rates and service” along with a list of undifferentiated product lines compete against each other within the crowded regions of the left side of a consumer’s brain.

We believe the right side of the brain is an blue ocean for credit unions in a humanized digital economy.

And personalized video can be a key channel to capitalize on this opportunity.

 

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