Press
Lake Michigan Credit Union launches 3nd Annual $25,000 Home Makeover Giveaway
GRAND RAPIDS, MI (March 3, 2013) — Lake Michigan Credit Union (LMCU) is pleased to announce the launch of its third $25,000 Home Makeover Giveaway, featuring LMCU spokesperson, Carter Oosterhouse. The sweepstakes launched March 2 and will run through May 1, 2015.
Last year’s $25,000 giveaway generated about 100,000 entries – submitted both online and by in-branch paper entries – and was won by Jason Stursma of Hudsonville.
This year’s giveaway can be entered online at lmcu.org, or personally at any LMCU branch location or ATM. Entrants can also increase their odds when friends enter the giveaway through a FaceBook link.
Senior Vice President of Marketing, Don Bratt said, “Anyone can enter – it’s open to the public – and will conclude with a single drawing to be held in mid-May. The winner will not only get a $25,000 cash prize, but also advice from Carter about design ideas and eco-friendly building tips.”
LMCU’s campaign will stretch across multiple media, including television, radio, print, outdoor, point of sale (POS), internet, search engine marketing (SEM), social networks and member communications.
Bratt looks forward to partnering again with Oosterhouse saying, “LMCU is pleased to have Carter Oosterhouse as our spokesperson. He’s all about improving people’s lives by building lasting value with the right tools and innovative techniques. That philosophy meshes nicely with our focus on delivering value through superior products and services. We have complimentary goals, and this is a natural partnership.”
About Carter Oosterhouse
(From carteroosterhouse.com)
Oosterhouse is one of America’s most recognized lifestyle experts. Appearing on many popular television series ranging from Trading Spaces and Red and Hot & Green to Million Dollar Rooms and Celebrity Motor Homes, Carter now hosts FYI Network’s show Rowhouse Showdown.
Carter’s unique combination of skill, passion and charm has given him widespread appeal for families and individuals alike seeking to improve the quality of their lives by enhancing their surroundings. The youngest of four children, Oosterhouse was born and raised in Traverse City, Michigan. Long before the environmental movement, his parents were advocates of nutrition and wellness. They instilled the value of taking care of oneself which naturally translated into a respect for the environment. He actively dedicates a great deal of his time to environmental awareness and education.
Carter’s career as a carpenter began at the age of 12 as an apprentice to his neighbor. He continued to work in carpentry and construction throughout school, following in the footsteps of his older brothers (Todd and Tyler), who are also carpenters. Oosterhouse has a B.A. in nutrition and communication from Central Michigan University, and is married to actress Amy Smart.
Oosterhouse is also the founder of Carter’s Kids, an organization dedicated to building and developing community parks and playgrounds in low-income areas in an effort to promote healthy living. Carter’s Kids has brought playgrounds to areas across the country including Grand Haven and Holland, MI.
Founded in 1933, Lake Michigan Credit Union is one of the largest financial institutions headquartered in Michigan, and its second largest credit union. With a staff of over 850, LMCU’s assets now exceed $3.4 billion, with over 305,000 customers. LMCU now has 36 convenient branch locations – including Traverse City, Farmington Hills and Troy – and nearly 100 ATMs in west Michigan, Kalamazoo and St. Joseph – plus dedicated mortgage offices in Saginaw and Livonia. LMCU provides a full-range of financial services, from high interest-bearing checking accounts to mortgages, commercial loans, insurance and investment services. Anyone in Michigan can open an account. To find out more, please visit www.lmcu.org.