3 tough rules for finding a rebrand agency
How important is your brand? It’s an impression of you and your financial institution. We’re talking about the essence of your credit union or community bank. Yeah, it’s pretty essential alright. And finding the right rebrand agency can be the difference between oh, meh, oops and aha!
If you’ve been here before to read one of our blogs, you know our stance: A brand is not built on rate or service. The same goes for selecting a rebrand agency. You shouldn’t make your decision based on price. If you are looking to breathe fresh life into a tired brand, dig into the value proposition of the agencies under consideration.
Here are some tough rules to help you choose the right rebrand agency:
Tough Rule No. 1: Find an agency that will challenge you.
A lot of rebrand agencies will help you uncover your corporate values. Things like “integrity,” “fairness,” “simplicity” and “accountability” will often make the list. You may even be thinking about copying and pasting those four words and making them your own.