Today’s consumers judge their financial service providers based on a new definition of trust—one that goes well beyond the traditional factors of safety and security, and includes elements like capabilities, access and convenience.
Adoption of digital services that are fully integrated into the member experience can go a long way towards addressing this new market dynamic and help credit unions compete with fintechs and new payment providers for consumer engagement.
“When you deliver fully integrated experiences, you’re also increasing member usage, engagement and loyalty because you’re meeting consumers’ expectations,” says Paul Vetter, Director of Integrated Partnerships at PSCU/Co-op Solutions.
Yet, integration with third-party digital technology and core providers is an ongoing concern for credit unions.
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