5 reasons to rediscover marketing’s unsung hero: direct mail

Ask a credit union where they’re focusing their marketing budget and digital is the likely answer. It makes sense: Members demand digital awareness and convenience and many credit unions still have critical work to do in this area.

But when you want to inform, engage and drive action—especially for products and services that require some time and education to sell—don’t overlook the power of direct mail.

We often refer to direct mail as marketing’s unsung hero. Like credit unions, direct mail can be a powerful way to connect members to the products and services they need most but doesn’t always get the attention it deserves. We think it’s time for that to change! Here’s why.


continue reading »