5 Team Behaviors to Establish Trust With Your Members
WRITTEN BY CHELSEA
For any business, trust is key for retaining customers and attracting new ones. For credit unions, establishing trust is even more important because you are dealing with very sensitive issues—their money and their future. And we’re not just talking about convincing members to entrust us with their deposits in share draft or savings accounts. We ask our members to look to us for everything from financial planning and wealth management to lending to insurance related solutions, all of which drive revenue.
But building a trusted advisor relationship with your members on all things financial is easier said than done. Luckily, credit unions have a head start when compared to banks, not having to dig ourselves out of a ‘trust black hole.’
Many aspects of the credit union business model and brand just naturally lend themselves to building trust—putting members first, our service mentality, and so on. There is always room for improvement, though, so how would a credit approach building an even greater level of trust with their members?
A recent article from Deluxe, NAFCU Services Preferred Partner for Check Printing, Online Check Ordering, Check Fraud Prevention, Member Loyalty Solutions, offers five practical behavior-based exercises for building trust. The article also includes step-by-step instructions to prepare for and lead the team building exercises.