7 keys to cultivating creative courage

You have to ask yourself one question: “Do I feel plucky?” (Well, do ya?)

Whether you find yourself in a leadership role or a creative role — or perhaps yours is both — it’s increasingly clear that what we’ll refer to as creative courage is a prerequisite to real, sustainable success.

As Sam Palmisano said when he was CEO of IBM (2004),

“Either you innovate or you’re in commodity hell. If you do what everybody else does, you have a low-margin business. That’s not where we want to be.”

How many times have we heard something about the crucial need for differentiation within the financial services market?


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