9 ways to modernize and grow

NAFCU was founded more than 50 years ago to represent credit unions at the federal level. We remain committed to our original mission of strengthening credit unions, but our approach to doing so has evolved with the changes – both internal and external – we’ve seen in the past five decades.

McKinsey & Company’s Stacey Haas recently interviewed Wendy’s Chief Concept and Marketing Officer Kurt Kane to understand how the restaurant chain modernized its brand while staying true to its customer base. Here are nine things to consider as your organization works to stay relevant and grow:

  1. Ingredients for sustained growth: Providing quality products and services, educating consumers about the difference between your organization and your competitors, and employing good people support customer loyalty and growth.


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