Achieving long-term, sustainable growth through living your mission

If your community is growing, it’s also diversifying.

To this point, the U.S. Latino population is growing rapidly in communities across the nation. In 2021, roughly one in five Americans was of Latino or Hispanic heritage. Since then, they have been the largest contributor to U.S. population growth and by 2060 are projected to increase to 111.2 million, or 28 percent of the nation.

This diverse and multiethnic group already represents three-quarters of new U.S. workers and wields trillions in purchasing power, yet they largely remain financially underserved.

Our cooperative principles – the backbone of our business model – call for credit unions to be a reflection of the people within our communities. We also know that long-term sustainable growth for our industry has always been built on trusted relationships and human-centered solutions.


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