‘Agile’ marketing improves adaptability

Flexibility, small campaigns, and collaboration are keys to an agile mindset.

When the coronavirus (COVID-19) pandemic began, many marketers found themselves stuck in long-term plans that were difficult to adapt to the changing environment. But those who’d adopted an agile marketing mindset were quickly able to pivot their plans without major disruptions.

“It’s an operating system for marketing,” says Jim Ewel, author of “The 6 Disciplines of Agile Marketing: Proven Practices for More Effective Marketing and Better Business Results.”

He will address the CUNA Agile Marketing eSchool in February.

Ewel cites four differences between agile and traditional marketing:

 

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