Aite Group’s Ron Shevlin on What FI Marketers Should Do With Twitter


We are back with part 2 of our discussion with Aite Group’s Ron Shevlin. This episode focuses on Ron’s latest report: “What Bank Marketers Should Do With Twitter“. We discuss why there’s so much confusion in the FI services industry when it comes to using Twitter effectively — as well as is it possible for banks and credit unions to reach their audiences in 140 characters? Ron closes the show with some effective ways credit union and bank marketers can use Twitter to attract more followers — such as shopping deals, PFM, etc. As always, many thanks to Ron for being on the show. Always learn something new and have a few laughs along the way. Enjoy part 2!