The latest from John Pettit

- by Sean Galli, On The Mark Strategies

Translating your name into a credit union logo

Just as brand strategy informs creative decisions, your name informs your logo design. Your logo visually broadcasts your name’s significance and symbolically implants the name in consumers’ minds. That ...

- by David Baumann, Washington CU Daily

GAO: Community Development Financial Institutions need tech help

Community Development Financial Institutions and Minority Depository Institutions are losing customers because they do not have the resources or training to provide even the most basic digital services, the Government ...

- by Matt Richardson, CBS MoneyWatch

3 CD moves to make with inflation increasing

News last week that inflation rose the month prior (after increasing in the month before that) wasn’t welcome for millions of Americans, but particularly for borrowers. Not only has ...

- by MeridianLink

Next-gen mortgage experiences: Strategies for growth in 2024

According to MeridianLink’s 2024 consumer survey, 30% of respondents indicated a willingness to switch financial institutions (FIs) upon experiencing unsatisfactory customer service; that same survey also found that 36% ...