The latest from Jordan Rumsey

- by Off the Cuff

The kids are alright

Millennials are not saving, but holiday spending is up. by: Marc Rapport The holidays are here. It’s a cheery time, full of family and friends … and the gnashing of ...

- by Mark Arnold

Reaching consumers through psychographics

by: Mark Arnold Age. Income. Generation. Gender. Geographic location. You name it and marketers can segment it with many demographic tools. The reality is that all demographic and research tools ...

- by CU Suite

Humility and Gratitude

by: Anthony Demangone This is the week for being thankful. A national holiday devoted to giving thanks is a wonderful thing. Thanksgiving has always been my favorite holiday. The gathering ...

- by Credit Union Geek

Millennials love technology…Everybody knows that

by: Joe Winn But did you know…? Geico has created a marketing machine, one that can pump out memorable ad campaigns on a near-weekly basis. After looking at the competitive ...

- by CO-OP Financial Services

Does EMV use tokenization?

by: Bill Prichard As part of CO-OP’s “Innovation in Payments” webinar held November 18, Caroline Willard, EVP, Markets and Strategy, and Michelle Thornton, Manager, Core Products, fielded questions about ...