The latest from Lyle Heller

Oct 11, 2011 - by Lyle Heller, CU-VO

Marketing Plan Strategy, Measure and Manage

by: Lyle Heller, CU-VOWhile a credit union’s marketing strategy should be an ongoing concern, preparation of annual marketing plans brings various strategy aspects back into focus.

Sep 28, 2011 - by Lyle Heller, CU-VO

Selling Innovation in Your Marketing Plan

by Lyle Heller, CU-VOSooner or later almost every credit union marketing plan will be including innovative ideas and approaches.  After all, if the approaches used decades ago still were ...

Sep 19, 2011 - by Lyle Heller, CU-VO

Battle of the Budget

by Lyle Heller, CU-VOIn the midst of seemingly endless depressing daily news about the state of the economy, there is a glimmer of good news as far as credit unions ...

Sep 12, 2011 - by Lyle Heller, CU-VO

Selective Perception: Recognize it, Use it

by Lyle Heller, CU-VOPeople are unique. They see the world differently.  This fact was certainly true on this tenth anniversary of 9-11.  Clearly there are two different world ...

Sep 6, 2011 - by Lyle Heller, CU-VO

Audit Your Advertising Budget and Adjust Your Strategy

by Lyle Heller, CU-VOOne of the Twitter users I follow had an interesting tweet this week.  “Are You Ready to Audit Your Advertising Budget and Adjust Your Strategy?&...

Aug 22, 2011 - by Lyle Heller, CU-VO

Ready, Fire, Aim… to Improve Marketing Precision

by Lyle Heller, CU-VOI hope you caught the illogical sequence of the title.  Many marketing campaigns seem to use this approach.  When the marketing budget is limited, determining ...

Aug 15, 2011 - by Lyle Heller, CU-VO

Trust and Persistence for Advertising Results!

by Lyle Heller, CU-VOTrust is perhaps the most important element of credit union success.  After all, members are leaving their money in the care of the credit union.  ...

Aug 8, 2011 - by Lyle Heller, CU-VO

But We Have Always Allocated the Marketing Budget this Way

by Lyle Heller, CU-VOAs the time for developing next year’s marketing plan approaches, credit unions may find their previous marketing template needs significant adjustment. Communicating the credit union ...