The latest from Mark Arnold

- by Mark Arnold, On The Mark Strategies

Niches lead to riches

A few years ago I was conducting a strategic planning session for a client. During a chat with the CEO and board chairman prior to the on-site event I asked ...

- by Mark Arnold, On The Mark Strategies

Best (brand) day of my life

In 2012, the rock band American Authors released the hit song Best Day of My Life. A catchy tune with fun lyrics, the song popped up in television commercials, movie ...

- by Mark Arnold, On The Mark Strategies

Does your brand touch your members?

Credit unions that invest in the long-term strategy of brand-building lead the pack when it comes to establishing deeper and more meaningful member relationships. Recognizing the intersection of ever-increasing consumer ...