The latest from Mark Arnold

- by Mark Arnold, On The Mark Strategies

Logos, tattoos and brand loyalty

When partnering with credit unions on brand and member experience programs, one of the examples we use regarding brand loyalty is Harley-Davidson fans who get some version of the company ...

- by Mark Arnold, On The Mark Strategies

Deliverance from bad marketing

Earlier this month I received a large-format direct mail postcard from a well-known national big-box office supply retail chain. Emblazoned across the front was a clipart winking pink pig with ...