The latest from Mark Weber

Nov 13, 2019 - by Mark Weber, Strum

Credit unions’ two greatest growth challenges – An aging member base and slowed member growth

Credit unions are increasingly facing two critical obstacles for growth, a steadily aging member base (averaging 47 years old vs. the US national average age of 37.8), and difficulty ...

May 16, 2019 - by Mark Weber, Strum

Is your name helping or hurting your future growth and success?

Some financial institutions struggle for years to answer the question of whether their name is a positive brand asset with high equity that could drive growth (“if only it could ...

Jan 11, 2018 - by Mark Weber, Strum

The personalization of data builds brand loyalty and profit

Being all things to all people is stifling many financial institutions ability for achieving market distinction, tailored brand experiences, digital evolution or personalization. Today, successful marketing results require identifying, nurturing ...

Sep 15, 2017 - by Mark Weber, Strum

How do you recover if the wheels have come off your brand

This is this second series of a two-part story about the immense challenge facing countless financial service executives: amidst a dynamically changing mobile and fin tech shift, coupled with a ...

Aug 25, 2017 - by Mark Weber, Strum

When do you know if the wheels have come off your brand?

Some stories are simply too important and too complex to tell in one sitting. So I’ve written a two-part story about the immense challenge facing financial service executives, and ...

Aug 8, 2012 - by Mark Weber, Strum

Reflections from 33 North American Credit Union Marketing Leaders

by: Mark Weber, CEO, Weber Marketing GroupIn mid-July Randy Schultz, Neil Goldman and I led the first year class of CUES Strategic Marketing School to an incredibly eclectic, dynamic, vocal ...

Jun 11, 2012 - by Mark Weber, Strum

Strategic Brand Design: A Driver of Member Growth, Enhanced Culture and Unique Experiences

by: Mark Weber, CEO, Weber Marketing GroupOne of the keys to unleashing the potential of an organization to step into the next level of market growth is building and clearly ...