The latest from Rick Fowler

Jul 21, 2023 - by Rick Fowler, CRMNEXT

Unlocking CRM’s full potential: What CUs keep missing

Imagine being the secret admirer and the best friend of each of your members — all at once. That type of bond can turn a fleeting member connection into a meaningful, ...

Jun 29, 2023 - by Rick Fowler, CRMNEXT

How to unlock the future: Predicting your members’ behaviors with CRM magic

For too long, credit unions have relied on the idea that knowledge + intuition would predict the future. But it doesn’t. All you get are vague assumptions, like some crystal-ball ...

Apr 19, 2023 - by Rick Fowler, CRMNEXT

Improve the visibility of your marketing efforts

The same thing happens at thousands of credit unions every single day. A member walks into a branch or calls the credit union to deposit a check or complete a ...

Apr 13, 2023 - by Rick Fowler, CRMNEXT

Why is data transformation so hard?

Publisher’s Note: CUInsight is hosting a free webinar Monday, April 24th titled, “All Wrong: 84% Of Data Transformations Fail. How to do Data Transformation Right”. We hope you’ll ...

Mar 29, 2023 - by Rick Fowler, CRMNEXT

Improve cross-sales with data instead of quotas

Love it or hate it, cross-selling is a big part of every credit union. It’s how people discover what you offer. It’s also how your CU grows. However, ...

Mar 9, 2023 - by Rick Fowler, CRMNEXT

Take proactive collections to the next level

Saving money for a rainy day isn’t easy for the average household. A PSCU survey found that 60% of Americans struggle financially and a full third live paycheck-to-paycheck. To ...

Aug 8, 2022 - by Rick Fowler, CRMNEXT

How member data is better than money

Every credit union has a strong call to action that revolves around people helping people. It’s a noble cause that has served the industry and members everywhere well. What ...

Jun 27, 2022 - by Rick Fowler, CRMNEXT

What Millennials and Gen Z want from a credit union

We’ve all heard the generalizations about sensitive Millennials and the online entranced, eye-rolling Gen Z. While not everything you read is true, except that Gen Z is figuratively glued ...