The latest from Susan Dyer

Sep 28, 2016 - by Susan Dyer, Heartland Credit Union Association

How managing your marketing and PR efforts is like having braces

That’s right. I compared marketing and communications efforts to wearing braces. Stay with me here. I have #adultbraces. It’s painful, awkward, time-consuming and annoying. But the end result ...

Jun 22, 2016 - by Susan Dyer, Heartland Credit Union Association

Create value often at your credit union

I attended a conference last month and one of the speakers said this: “Create more value for more people more often, so when it’s time to choose, they choose ...

Mar 17, 2016 - by Susan Dyer, Heartland Credit Union Association

Journalists need more than a press release from credit unions

Your credit union has lots of great stories to tell. Getting those stories in the hands of journalists and influencers can be challenging. You may think journalists have email overload, ...

Oct 23, 2015 - by Susan Dyer, Heartland Credit Union Association

Three PR fails

If you are doing these things in your public relation efforts, you are doing it wrong: Using long words when a short one will do. We don’t “utilize” something…...

Jul 24, 2015 - by Susan Dyer, Heartland Credit Union Association

3 tools for busy credit union marketers

I’m always on the lookout for useful tools. As a department of one, I’m short on time, but have plenty to do. Here are three of my favorite ...

May 5, 2015 - by Susan Dyer, Heartland Credit Union Association

Three concepts to remember during a crisis

“There cannot be a crisis next week. My schedule is already full.” ~Henry Kissinger The very definition of crisis means something unplanned. Crisis communication is the scary part of public ...

Feb 6, 2015 - by Susan Dyer, Heartland Credit Union Association

Credit union marketing lessons from man’s best friend

Six months ago, we got a dog. My 11 year old had been begging for one. We made him do research about dogs, attend an animal camp at the local ...

Oct 3, 2014 - by Susan Dyer, Heartland Credit Union Association

Step away from the stock photography

It’s no secret that images sell. A great photo can make your marketing piece and a vivid website image will draw in visitors. On the flip side, bad graphics ...