Building a world-class sales culture at your CU

Culture. It’s a word we throw around a lot, but creating precisely the kind that cultivates ALL the good stuff at your CU? That’s not an easy ask.

Luckily, we got to sit down with an expert on the subject. Ali Migaki, Chief Retail Officer at iQ Credit Union helped to build a world-class sales culture there. And she shares top tips—this week on CRMNEXT’s Banking on Experience.

What’s covered?

Sales Culture at your CU: a taboo topic? 

While sales culture may seem a tricky subject, Ali doesn’t feel it’s necessarily avoided. The root of the problem, in her opinion? Not having the voice of the staff as the foundation for building the right type of culture.


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