Calculated risks, proven success
Lending overhaul, creation of member rewards program stimulate growth at Purdue FCU.
He happened into the credit union world somewhat by chance, but Bob Falk’s path to success has been forged through carefully calculated decisions.
Falk, CEO of Purdue Federal Credit Union (PFCU), is lauded by his peers as an innovative, caring, and open-minded leader. His accomplishments at the helm include growing the credit union from $500 million to $1.1 billion in assets, launching a member perks program, and overhauling the lending process.
When he arrived at PFCU in 2002, Falk combed through the various lending processes to make sure they were fully optimized.
“Credit unions need to lend to survive so I tried to build a solid lending platform for our future success,” says Falk. He succeeded—especially with commercial lending, which has grown into a large, profitable portfolio.
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