Case Study: Increasing card adoption and member engagement with Instant Issue

First Alliance Credit Union offers easy activation and has its members’ backs.

First Alliance Credit Union has been using Portico from CUES Supplier member Fiserv, Brookfield, Wis., as its account processing system since November 2014 and recently added Instant Issue Advantage: Tablet. The $180 milion credit union, based in Rochester, Minn., can now provide consumers with new or replacement debit and credit cards instantly in its branch locations, meeting their expectations for fast, easy activation—because every experience matters.

Quickly Get a Card in Members’ Hands

CUES member David Schouten, SVP/IT/CIO at First Alliance CU, participated on a panel about Instant Issue Advantage in late 2017. He talked about his credit union’s search for a solution that met its need to instantly deliver a new card when one is lost or stolen, calling it a huge member benefit. For enrolling new members, he said, “We wanted to be able to get a card in their hands as soon as possible to increase adoption and engagement with First Alliance.”


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