Change management and the brain

Managing change often comes down to addressing unconscious tendencies and biases.

Change isn’t only necessary in the business world, it drives success.

But the biggest obstacle to change often is internal. Many employees resist change, sometimes for reasons they can’t clearly identify.

As a behavioral economist, Melina Palmer aims to improve organizations’ understanding of internal resistance to change, as well as other elements of economics and psychology that drive companies’ internal dynamics.

Behavioral economics combines the study of economics, psychology, and neuroscience. Bloomberg lists “behavioral scientist” as the top job of this decade because it’s so important to understanding human behavior as it relates to our daily habits, 99% of which are unconscious.


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