How credit unions should deliver financial education during COVID-19

Picture this: you’re in high school, and the teacher rolls an old-fashioned tube TV into the classroom. She flicks the lights off, and an outdated video about checking accounts and credit cards starts to play. Most of your classmates are falling asleep, or texting their friends under their desks. When class is over, you can’t really remember anything from the video — or how you were supposed to use it.

That’s what we heard from college students at Duke University who had “learned” about personal finance in school. Do you remember how you learned about personal finance?

That’s the thing about financial education these days: you either learn by failing as you go, or you get it in a boring classroom — and now, even that is barely an option as classrooms go completely virtual.

Years ago, big banks led the way in mobile banking, bringing what had been a traditionally time-consuming, in-person experience to the tip of your fingers through your phone screen. It was revolutionary. But financial education is still stuck in the classroom, even though almost every other aspect of financial life has shifted online.

What if credit unions could revolutionize financial education the same way that banks revolutionized banking? What if we could bring financial education out of the classroom and onto the small but powerful device we carry every day? What if your members could learn about finance while making their morning coffee, laying on the couch, or before going to bed?

At Zogo, we brought this vision to life with a gamified financial education app with 300+ bite-sized learning modules. Download the Zogo app from the App Store, or visit www.zogofinance.com and schedule a demo to see how credit unions like you are leading the revolution in making FinEd mobile.