Clean up your front porch

Picture this: a new friend invites you to their house and you excitedly drive over, ready to see how they like to decorate and what kinds of delicious meals they cook. But when you leave the car and hurry up the sidewalk…you stop dead in your tracks.

Their front porch is a total mess. A cataclysmic disaster.

Dust coats the whole thing. Knick knacks from the 1990s litter the ground. You almost slip on a wet spot you doubt is ever truly dry. Out of the corner of your eye, you see a mangy cat peeking around the side of the house. Do you really want rabies today? No, you decide; you turn around and leave.

But this isn’t just the story of a failed dinner party –it’s the story of consumers visiting your community bank or credit union’s website.

 

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