Coastal Credit Union takes on DEI from the inside and out

This Raleigh-based cooperative is “woke” in Wake (and Durham) counties.

Coastal Federal Credit Union ($3.7B, Raleigh, NC) was working to increase diversity, equity, and inclusion practices within its walls and beyond even before COVID-19 struck the United States and George Floyd died while in the custody of Minneapolis police . Those two convulsive events have only deepened the commitment of the Tarheel State cooperative.

In 2019, Coastal laid the groundwork for advancing diversity and inclusion in its workplace by hiring a consultant — Diversity & HR Solutions (DHRS) — to help build out the credit union’s commitment to making its core value of welcoming diversity a stronger part of the institution’s culture. Diversity training with 100% employee participation was among the credit union’s annual performance goals and a key part of its 2020 plan.

“Our senior management team participated in two full days of training in March — the last thing we accomplished before the COVID-19 crisis became our primary focus,” says president and CEO Chuck Purvis. “We’ve since gotten back on track and have trained 20% of our employees, with the rest scheduled throughout the remainder of the year.”


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