Create ‘re-memorable’ experiences for members

Adopt three mentalities to make members feel special and valued.

“If you can’t create an emotional connection with members, you’re going to lose them,” says author Patrick Henry.

He addressed the CUNA HR & Organizational Development Council ConferenceWednesday in Fort Lauderdale, Fla.

To create that connection, Henry says, give members a “re-memorable experience,” a phrase coined by his nine-year-old daughter after a family trip to Disney World. He says a re-memorable experience is how you make members feel special and valued.

There are three mentalities people must have to build a re-memorable experience for members:


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