“If you can’t create an emotional connection with members, you’re going to lose them,” says author Patrick Henry.
He addressed the CUNA HR & Organizational Development Council ConferenceWednesday in Fort Lauderdale, Fla.
To create that connection, Henry says, give members a “re-memorable experience,” a phrase coined by his nine-year-old daughter after a family trip to Disney World. He says a re-memorable experience is how you make members feel special and valued.
There are three mentalities people must have to build a re-memorable experience for members:
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