Creating a pipeline of member solutions

When data is connected and generating sights, the next step is to take action. Moving from insight to action can be one of the challenging aspects of leveraging enterprise data. To help build a formal pipeline of actions that solve members’ problems, consider the following framework.

#1. Focus on the member problem

Identifying the member problem the credit union is leveraging its data to solve, creates clarity on the mission and consensus on the team needed.

#2. Create a process to develop and implement the solutions

One of the most successful problem-solving methodologies is called Human-centered design/ design thinking. Human-centered design (HCD) is a design and management framework that develops solutions to problems by involving the human perspective in all steps of problem-solving. Design thinking is the application of HCD. Design teams use design thinking to tackle ill-defined or unknown problems. The process reframes these problems in human-centric ways and allows designers to focus on what’s most important for users.


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