Credit Unions Make the Grade With Member Mortgages

By Mike Corn

Reading quarterly reports is sort of like getting a report card at the end of a school term. With the release of Callahan & Associates’ quarterly trends report for the first quarter of 2013, the firm’s analysts assign high marks to credit unions. According to the Callahan press release,  not only did credit union member-ownership swell to 96.1 million – a jump of 2.3 million in the past 12 months – but first mortgages are up 75% from two years ago to top $31 billion.

As the housing market improves, it improves consumer confidence. And that leads some who have been thinking about trading up to start thinking it may be a better investment. One sure way to stimulate your credit unions’ lead channel for purchase mortgages is to offer members a full package of real estate services. Find out how providing one-stop shopping for people in the market to buy or sell a home can reap big rewards for your credit union.

The grades are in, and credit union membership is growing. By offering real value, such as real estate services and fair rates on mortgages, you can keep new members coming in your doors when they’re ready to buy or sell a home.

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