Talk to Cathie Mahon and it’s a fast ride into what mission makes a credit union special, distinctive and in her mind, the answer is clear: serving the underserved and usually that means economically disadvantaged.
She has tantalizing insights too. For instance: she tells why the business model of community development credit unions may, in fact, be primed for greater success than the model followed by most credit unions.
She also tells how the NCUA handcuffs newly chartered credit unions and this may set some up for failure.