The CUInsight Experience podcast: Hector Martin – Future vision (#183)

“Always go back to the roots of your ‘why’.” - Hector Martin

Thank you for tuning in to episode 183 of The CUInsight Experience podcast with your host, Randy Smith, co-founder of This episode is brought to you by Motivosity.  Motivosity is all about building amazing company cultures that help people be happier at work. Through building recognition, connection, and community within the credit union, Motivosity makes your employees more engaged, and in turn, your members are too. 

My guest on today’s show is Hector Martin, President & CEO of County Schools FCU in California. Hector shares his career journey in credit unions that began right after high school. He is the founder of the professional development group designed specifically for credit unions, the Emerging Credit Union Leaders Council. Hector works with his team to build connections and improve the lives of members.

During our conversation, Hector discusses how to carve out and maintain a long-term vision. He explains how the Emerging Credit Union Leaders Council provides professionals with a wealth of knowledge and connections to further their careers. Hector shares the value of having a mentor, a coach, and a friend as part of his network and the impacts they have had on his career. Listen as we discuss strategies for teams to develop and retain talent in the credit union industry.

As we wrap up the show, listen in as Hector talks about being a credit union lifer, his latest book recommendation, and his view on blending life in a way that works for him. Enjoy my conversation with Hector Martin!

Subscribe on: Apple Podcasts, Spotify, Stitcher 

Books mentioned on The CUInsight Experience podcast: Book List 

How to find Hector:
Hector Martin, President & CEO of County Schools FCU
Hector: LinkedIn
County Schools: LinkedIn | Instagram | Twitter 

Show notes from this episode:
A big shout-out to our friends at Motivosity, an amazing sponsor of The CUInsight Experience podcast. Thank you!
Want to hear more from Hector? Click here.
Shout-out: Mattel FCU
Shout-out: Jon Hernandez
Shout-out: Silicon Valley Bank
Shout-out: Jill Nowacki
Shout-out: Emerging Credit Union Leaders Council
Historic event mentioned: COVID-19 Pandemic
Shout-out: Western CUNA Management School
Shout-out: Lauren Culp
Shout-out: CUES
Shout-out: Samantha Paxson
Album mentioned: Back in Black by AC/DC
Book mentioned: Small Giants: Companies That Choose to Be Great Instead of Big by Bo Burlingham
Previous guests mentioned in this episode: Jon Hernandez, Jill Nowacki (episodes 4, 18, 37, 64, 82, 101, 113, 126, 138, 148, 161, & 177), Lauren Culp (episodes 39 & 115), Samantha Paxson

In This Episode:
[00:34] – Hector Martin says all he knew while growing up is that he wanted to wear a suit.
[03:35] – Hector talks about the biggest challenges he notices in the industry.
[05:27] – Hector shares his thoughts on “paying it forward” and developing leadership.
[07:28] – What is the Emerging Credit Union Leaders Council?
[10:20] – Who should you surround yourself with? PART 1
[12:55] – Who should you surround yourself with? PART 2
[15:42] – Have a long-term vision.
[18:30] – Hector explains his approach to big visions with the 10-year resume.
[20:55] – What does Hector look for in a team member?
[23:16] – What makes a good leader or CEO?
[25:56] – “Let’s take this as a learning experience.”
[28:11] – “We need transparency.” PART 1
[30:18] – “We need transparency.” PART 2
[32:41] – Hector encourages everyone to be open minded.
[34:59] – Hector shares how he’s working towards continually improving.
[36:53] – How does Hector create harmony in work and life?
[39:30] – Hector says his view of “success” has changed and he focuses on “influence.”
[41:46] – Thank you Hector, and thank you for listening!

Randall Smith

Randall Smith

Randall Smith is the co-founder of, the host of The CUInsight Experience podcast, and a bit of a wanderlust. As one of the co-founders of CUInsight he looks ... Web: Details