CU2.0 Hot Take: The good, the bad, and the ugly of the Apple Card

The Apple Card is going to change things.

With its large market appeal and history of developing user-friendly tech, the Apple Card is set to disrupt offerings from traditional card issuers. Credit unions especially may worry about losing market share. And they should worry—if they’re unwilling to learn from Apple.

Overall, not everything that changes will be good, and not everything will be bad. I actually expect the Apple Card to benefit both consumers and financial institutions in the long run.

Nevertheless, I’m not sold on the card itself. Here are my series of hot takes.


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