Welcome to the CUInsight Minute, sixty seconds from our Publisher & CEO Lauren Culp with our favorite reads from the week.
2022 – The year to #BeLikeBetty
by LINDA BODIE, ELEMENT FEDERAL CREDIT UNION
Last year, at about this same time, I composed my first article for CUInsight. I led with this opening: “Whew! We made it to 2021! And so far, so good. We still have Betty White and Gloria Gaynor. 2020 did not get them!” Little did I know, New Year’s Eve 2021, Betty would be gone, passing just before the new year and her 100th birthday. I cursed when the notification popped up on my phone. 2022 came in with a fizzle. (read more)
Why it’s important for marketers to be real
by ARIEL BILSKEY, CUNA
Connecting with the target audience is critical for effective marketing. It’s vital because the way the target audience reacts can directly relate to business growth. One of the best ways to connect is by being real, authentic and relatable with your audience. This open communication creates an emotional, natural and genuine connection between your brand and your audience. If they believe you understand their circumstances and needs, you gain credibility and their trust. You increase their level of interest. (read more)
Change the world? Why, yes … yes we can!
by MOLLIE BELL, ENT CREDIT UNION
Recently Ent Credit Union’s board of directors and senior leaders gathered for our annual strategic planning session. We were joined by the incomparable Mark Sievewright of Sievewright & Associates, the highly entertaining economist, Elliot Eisenberg, and the industry’s most respected D.C. advocate (my opinion), Ryan Donovan. Mark led us through an exercise during which we put on our future-seeing glasses and looked out 20+ years to foretell global changes big and small. (read more)