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CUNA Lending Council Crashers lay down some straight talk

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We caught up with a couple of CUNA Lending Council Crashers for some straight talk about what drives their generation to chose one financial institution over another.

We asked...

  • What arefinancial institutions missing that would otherwise make them more attractive to you and your millennial peers?
  • What do you or your peers care most about at your financial institution of choice?
  • How can credit unions adapt to make themselves more appealing to younger generations today and with generations to come?
They told us straight...
The answers we heard confirm what we've always known on one level, but also remind us not to forget about the real and human elements that are, and always have been at the center of the credit union idea.

Jordan Rumsey