CUNA names 2023 Credit Union Hero of the Year

This year’s winner has deep ties to the nonprofit community.

Amanda Merz, SAFE Credit Union

Credit Union Magazine announced the 2023 Credit Union Hero of the Year: Amanda Merz, community impact manager at $4.6 billion asset SAFE Credit Union in Folsom, Calif.

Merz has deep ties to the nonprofit community in the Sacramento area, and these relationships provide direct insights into community needs. In her role, she works with a range of organizations that focus on SAFE’s three pillars of philanthropy: education, health care, and veterans.

“Amanda Merz takes a holistic approach to her work,” says Publisher Michelle Willits. “She has a well-rounded focus on the physical, mental, and financial health of members and the community. She knows the smallest actions can make the biggest impact.”

Also honored as 2023 Credit Union Heroes are:


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