CUNA raises $25 million for consumer awareness campaign

Trade groups says it continues to draw financial support for $100 million goal.

CUNA announced Thursday that credit unions have made more than a $25 million commitment to fund the Open Your Eyes to a Credit Union media campaign to raise consumer awareness about credit unions.

Last summer, CUNA unveiled a fundraising goal of $100 million to sustain the program for three years. Working with the state leagues, CUNA said it is continuing to enlist financial support from around the nation.

CUNA, which has spent several years developing research-based messaging and creative content for the Open Your Eyes program, is expected to launch the campaign in select regional areas early this year.

The Open Your Eyes initiative is designed to get Americans to overcome their misguided assumptions about credit unions and to join a credit union.


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