Disruptive community building
Allegacy Federal Credit Union’s partnership fosters financial and physical well-being.
Cathy J. Pace, president/CEO of Allegacy FCU (left), and Dr. Julie Ann Freischlag, CEO of Wake Forest Baptist Medical Center and interim dean of Wake Forest School of Medicine, stand in the WellQ lobby.
Allegacy Federal Credit Union in Winston-Salem, N.C., has entered into a partnership—believed to be the first of its kind in the country—to improve both the physical and financial well-being of its community.
The partnership with Wake Forest Baptist Medical Center has resulted in the creation of WellQ, a membership-based service that provides access to convenient, high-quality health care for everyday illnesses and wellness needs, along with financial coaching and education.
“There is a strong correlation between people’s physical and financial well-being because financial stress can negatively impact their physical health and vice versa,” says Cathy J. Pace, president/CEO of the $1.3 billion asset credit union.
“Health care expenses can be one of the top costs for families,” she says. “A WellQ membership can be a vital part of financial planning for those who need an affordable, convenient place to go for minor illnesses, as well as valuable financial education and planning assistance.”
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